Paid Social & Performance Marketing Manager (LATAM or the Caribbean)

BA Global Talent is seeking a remote Paid Social Manager to join a growing U.S.-based agency supporting a portfolio of consumer brands, primarily across the CPG, food & beverage, lifestyle, and hospitality sectors.

This role is ideal for a strategic, hands-on paid social marketer who can develop strategy, launch and optimize campaigns, analyze performance, and recommend next steps. The ideal candidate has personally managed paid social programs and can balance short-term performance with long-term brand building, considering CAC, ROAS, consumer quality, retention, and brand equity.

You will work directly with the CMO and collaborate with the Design Director and agency team across multiple client accounts. This role will initially be part-time and hourly, with the opportunity to increase hours and responsibilities as the agency grows.

You would be joining a fantastic group of people who not only demonstrate their belief in BA and its mission but also deliver fantastic results. If you are a self-starter and can thrive in a fast-paced environment, then this is the role for you! Apply now for an opportunity to start or further your career with a young, fast-growing company that values its front line.

Responsibilities:

• Own paid social strategy and execution across multiple brands and accounts, translating business objectives into channel strategies, campaign plans, testing frameworks, KPIs, and recommendations.

• Build, launch, manage, and optimize campaigns directly in-platform, including audiences, targeting, structure, budgets, pacing, and optimization.

• Lead activity primarily across Meta, including Instagram and Facebook, with additional support for TikTok and other relevant platforms.

• Analyze CAC, ROAS, MER, conversion rate, customer acquisition, and other business KPIs, accounting for attribution limitations when making recommendations.

• Identify creative winners and underperformers, then recommend iterations and structured tests across creative, messaging, audiences, formats, offers, and campaign structures.

• Write and refine ad copy; develop creative briefs covering hooks, formats, messaging angles, and UGC concepts.

• Partner with designers and creative teams to provide strategic, performance-driven direction.

• Consider landing-page experience and conversion opportunities when evaluating performance.

• Provide clear reporting that outlines what happened, why it happened, and the next steps.

• Balance short-term performance with long-term brand positioning and consumer quality.

• Manage multiple accounts, priorities, launches, deadlines, and reporting requirements simultaneously.

• Conduct thorough campaign QA across links, tracking, budgets, targeting, segmentation, creative, and launch details.

• Maintain a strong understanding of each brand’s consumers, products, competitive environment, distribution model, and broader commercial goals.

Qualifications:

• Strong written and verbal English skills, including the ability to clearly present insights and recommendations in professional settings.

• Approximately 4+ years of hands-on paid social experience preferred.

• Manager or Senior Manager-level experience preferred; title alone will not determine fit.

• Proven ability to personally own paid social programs, including strategy, execution, analysis, and recommendations.

• Strong hands-on experience with Meta Ads Manager, especially Facebook and Instagram; TikTok Ads experience strongly preferred.

• Strong understanding of CAC, ROAS, MER, conversion rate, attribution limitations, and related acquisition metrics.

• Experience developing structured creative and audience testing programs.

• Strong creative judgment, including the ability to write or refine ad copy and develop actionable creative briefs.

• Understanding of both brand-building and commercial performance.

• Experience managing multiple brands, accounts, or business units simultaneously.

• Agency experience preferred; strong in-house candidates with comparable multi-brand or multi-channel ownership will also be considered.

• Experience with CPG, food & beverage, lifestyle, hospitality, alcohol, or adjacent consumer brands strongly preferred.

• Understanding of outcomes such as acquisition, repeat purchase, retail velocity, account growth, subscriptions, retention, and measurable brand demand.

• Strong analytical, organizational, project-management, communication, and presentation skills, with the ability to interpret performance and clearly recommend next steps.

• Close attention to detail across campaign launches, tracking, links, budgets, targeting, and reporting.

• Ability to work independently and proactively in a fast-paced, changing agency environment.

• Strong commercial curiosity, testing and optimization mindset, accountability, reliability, and ownership.

• Candidates must be based in Latin America or the Caribbean.

Important: Be prepared to discuss a paid social account or brand you personally managed, including your role, budget, performance, testing strategy, optimizations, and results.

Time Zone: Eastern Time.

Schedule: Part-time, hourly engagement to start. This is intended to be an ongoing agency resource rather than a short-term project, with the potential to increase hours and responsibilities over time.

Only resumes submitted in English will be considered.

All qualified applicants will receive consideration for job opportunities without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

BA Global Talent connects professionals across the Americas with meaningful opportunities at U.S. companies. We specialize in remote recruitment, HR operations, and workforce solutions, with a strong focus on transparency, support, and long-term success. At BA, you're never just a placement, you're part of a team that values growth, autonomy, and impact.